The name Vera Wang has long been a symbol of the perfect wedding dress and is known even to those who are afraid of weddings like incense.
But if you’re expecting to hear the story of a girl who worked hard on a sewing machine and spent a childhood with piles of fabric, you’ll be surprised.
Vera Wang started her career as a designer at only 40, and today, when turning 71, she continues to be at the forefront of wedding fashion. She became the first designer of wedding dresses to turn her name into a brand – before her, no one knew the creators of wedding dresses personally.
At the heart of the Vera Wang phenomenon is the use of truly modern and interesting techniques in creating seemingly classic outfits such as wedding dresses. The designer’s philosophy is based on giving more freedom to women, to show personality and individuality and at the same time to emphasize sensuality and beauty. Layering and the use of light fabrics – tulle, lace, chiffon, and organza in various combinations – are recognizable elements of the designer’s style, which was later copied by many brands.
Vera Wang skillfully plays with the contrasts of textures and shapes, leaves slightly careless rough edges, prefers asymmetry, uses voluminous applications and flowers and at the same time is always up to date. Every bride dreams of wearing a Vera Wang dress.
